The Wall Street Journal Reports on Competitive Vaping
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An April 21, 2015 article published in the Wall Street Journal entitled “Take a Deep Breath If You Want To Try Competitive Vaping” discussed a growing subculture activity amongst electronic smoking device users called ‘”cloud competitions” or “cloud chasing”. The electronic smoking device users inhale on the devices,which convert e-cigarette “juice” into vapor. They then toast the competition by blowing the biggest, densest vapor cloud possible.