WHO ask for ratings if films show smoking scenes (WHO press release)
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On February 1, 2016, the World Health Organization (WHO) announced that it is asking governments to rate movies that portray tobacco use, as a move to prevent children from smoking. They reported that studies in the United States have shown that on-screen smoking accounts for 37% of all new adolescent smokers.
Read more in the 2-1-16 WHO News Release
Read the full 2015 WHO Action Plan for Smoke-Free Movies: from Evidence to Action